Sunshine Ace Hardware invites the Southwest Florida community to its third annual Reel in the Sunshine free fishing expo on Saturday, Feb. 10 from 9 a.m. to 4 p.m. at the Sunshine Ace Hardware store in Bonita Springs, located at 9100 Bonita Beach Rd. The free expo, suitable for fishing enthusiasts of all levels, will feature fishing seminars taught by local expert fishing captains and vendor product experts, as well as fun activities and demonstrations for the whole family to enjoy.

Throughout the event, guests will have the opportunity to view product demonstrations from more than 20 brands including Accurate Fishing, DOA Lures, Hook & Tackle, Shimano, and more. The family-friendly event will also include tasty samplings from grilling demonstrations, special retail offers, hourly giveaways and casting demonstrations. The Reel in the Sunshine hourly fishing seminars feature Captain Danny Latham, Captain Chris Turner, Captain Ryan Clase, Eric Backnik, Mark Nichols, Captain Mike Avinon, Captain David Holzhauer, Captain John Brossard and Dave Justice.

In addition to the grilling samplings, the event will include a charitable lunch benefiting the Southwest Florida Muscular Dystrophy Association, offering the choice of a hotdog or hamburger with chips and a drink for $5 per person. An avid supporter of MDA, Sunshine Ace Hardware has raised more than $176,000 during the past six years in support of the organization’s mission to aid adults and children living with muscular dystrophy, amyotrophic lateral sclerosis (ALS), and other diseases that severely weaken muscle mobility and strength. For more information about MDA, visit